Making Your Version

The Truth

Facts are Not Enough

Why we're different

Mental Mining®

We partner with you to identify key themes and develop strategies to enhance the persuasiveness of your opening statements, witness presentations, and closing arguments.

The result is a strategy action plan that helps your legal team craft a simple but powerful case story and, to the extent discovery is pending, helps counsel focus on those issues most likely to matter in presenting the case.

Guided Discussion — We explore subconscious associations to develop and refine a story that is understandable and persuasive to the decision maker.

Probing Questions — We help you think about what really matters in your case, the answers to which ptimately lead to more persuasive arguments.

Listen critically — We listen to what is being said and what is being inferred, to make sure we pick up on important ideas and themes.

Images & Analogies — We keep track of important moments that come up spontaneously as we examine the particpars of your case together.

Challenge you — We will clarify your story or give constructive criticism when appropriate.

Visual Storytelling

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Our Team

Your Team

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With an average tenure of 15 years in the industry and seven years at The Focal Point, our team has the experience, knowledge, and insight to help our clients achieve what matters most for their case—a win.

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Technology

Bringing You the Best

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Jury Consulting

Know Your Audience

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Contact Us


Tools
  • Still Under Development